Up to 24HR wear. 100% vegan. No-budge matte.

Icon Era (007)
  • Description
  • Details
  • How to use it

More Is Limitless. Finally, a comfortable 24HR matte that gives you more of everything. Made with 100% Vegan ingredients, this liquid lipstick has a non-tightening formula and is suitable for sensitive lips. Plus, it delivers vibrant color in just one step. Formulated with Triple Hyaluronic Acid + Upcycled Cranberry Extract.

  • Up to 24HR wear
  • 100% Vegan
  • No-budge matte
  • Lightweight, non-tightening formula with Adapti-Flex Technology for more comfort and flexibility
  • Formula with Triple Hyaluronic Acid + Upcycled Cranberry Extract protects lips
  • Suitable for sensitive lips
  • One-step application: Patented lip-hugging applicator delivers a smooth coat of vibrant color, while the pointed tip lines lips with controlled precision for mess-free application
  1. Outline your cupid's bow and follow the contours of your lips with the applicator’s pointed tip. 
  2. Then, fill in your lips with a thin, even coat using the lip-hugging applicator.
  3. Let the product dry for 30 – 45 seconds without disruption. 
  4. To remove, use an oil-based makeup remover or makeup wipes.